A squeeze page to build your first list?

At one point or another in your list building career your going to need to create a squeeze page. It’s a key practice utilized by many marketers, and in this article we’ll take a look at what a squeeze page is and what you should include in one. If you’ve come here from the free report I’m offering, I hope this complements what you read there. Don’t know what I’m talking about? Don’t worry, use the signup form in the sidebar, and you’ll get your free copy too!

What is a Squeeze Page?

At its most basic, a squeeze page is simply a page that houses your optin form and any accompanying videos/text. It is known as a squeeze page since usually there is no exits except for opting-in to the email list (exits refer to the theory that the only way the users can leave the page is by either handing over their email address or clicking back on the browser). You want to squeeze as many visitors as you can into your list. Your page should consist of a simple call to action telling the visitor to enter their email to signup and receive a free weight loss course or whatever your niche is.

Build Your First Squeeze Page:

Before you build your first squeeze page you should take a look at what other people are doing with squeeze pages. Here is a blog post outlining 13 powerful squeeze pages:

http://www.codrutturcanu.com/13-best-squeeze-page-examples/

There are few things that every squeeze page needs to be successful.

Headline – You need a powerful attention grabbing headline that will make your visitors want to read the rest of the page and eventually opt-in to your email list. Using “Free” in the headline always works.

Images/Video – If you are not too shy about being in front of the camera then having a video of yourself talking on the squeeze page will make a huge conversion impact. This will build instant trust in people once they can see you talking and you will definitely see the benefit in your list size.

Opt-in – Of course, you will need your opt-in form on your squeeze page. It has shown that having this high up on the page increases conversions since the visitor can see exactly what they need to do right off the bat.

Call to Action – You want a call to action so the visitor knows exactly what they need to do to get the free weight loss course. Something like “Enter your name and email below to download the free weight loss course now”

Keep it Short – You want your squeeze page short and to hopefully load the entire thing just in one window (no scroll bar). You want your visitors to be able to see everything on the page immediately as well this will reduce loading times so you don’t lose people because your page is filled with graphics.

No Links – Don’t put any other links in your squeeze page leading to other parts of your site. The whole reason for the visitor to be there is so they enter their email address and sign-up to your list. Don’t confuse them with a ton of links going to other pages or your other websites.

When you build your first list you will want a strong and powerful squeeze page, spend a lot of time on this as this is your first impression on the visitors and you want to make a good one. Make sure to use these tips and take a look at a lot of examples and copy what other people are doing. Remember, if you find a squeeze page that interests you it probably will catch a lot of other peoples attention as well.

Now when I was writing this article I was planning to just leave it as it is. But, sometimes people need visual cues to help them along. So, here’s a special screencast I recorded, applying these points to a squeeze page I created for a client of mine.

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